The world's largest manufacturer of fishing tackle, Pure Fishing, has hired a new communications agency to promote its iconic brands that include the likes of Abu Garcia, Berkley, PENN and Shakespeare. The company, which was sold by Newell Brands to New York-based private equity firm, Sycamore Partners, for..
The Angling Trades Association (ATA), the representative body for the tackle industry in the UK, is appealing to the industry to help ensure the future of National Fishing Month (NFM).
NFM is the single biggest participation initiative in the UK and has introduced an estimated 300,000 newcomers to fishing since it was launched 27 years ago.
But the annual undertaking – a series of nationwide events, coaching opportunities and.. Read More
Tackle giant, Daiwa - famed for its rods and reels – has announced the launch of a major new brand in one of the most competitive sectors within the industry. The UK arm of the operation has introduced Advantage Baits in readiness for the new season. It will..
Bass Pro Shops has announced the closure of the distribution centre at Cabela's former headquarters in Sidney, Nebraska, with the loss of 121 jobs. The Springfield, Missouri-based business, which took over its rival in a deal worth $5 billion in June 2017, has also axed the former Cabela's..
John Loftus has become the new Chairman and CEO of the Angling Trades Association in the UK. Loftus, who has held senior positions with Daiwa, Shimano, Rapala and Maryuku – officially started his role on March 1 and attended his first Board meeting today. His brief is to..
Knowledge is power—and the Element™ CHIRP sonar/GPS series from Raymarine gives you the power to make smarter decisions on the water. Built for anglers who want to stay ahead of the game, Element delivers the sharpest view of the underwater world with HyperVision™ 1.2-megahertz super high-resolution sonar..