The world’s most retweeted digital marketer has been revealed as the keynote speaker at this year’s ICAST, the fishing industry’s biggest trade show. Jay Baer is President of Convince and Convert, which counsels companies on how to gain and keep customers through technology, social media and customer service. Convince..
Japanese lure brand, DUO International, has begun construction of a new headquarters, which it says will result in the largest bait manufacturing facility in the country.
The company, which is celebrating its 20th anniversary this year, says that for the largest part of its history, it concentrated on being a niche brand that was respected for the quality of its lures and dedication to constantly pushing forward their.. Read More
Rapala USA has named the Hammond Group as its 2016 Sales Agency of the Year. The Rapala VMC Corporation company has hailed the independent sales team, which specialises in the sporting goods and outdoor products industries, as being instrumental in driving sales and fostering key relationships with Rapala's..
Top European bait brand, Sensas, has appointed renowned fisherman and guide, Gael Even, as consultant for its Gunki, Illex and Michel brands. He joins a top team that already includes Frederic Jullian, Jérôme Riffaud and Thomas Vogels, and will be the spokesman and technical advisor for the French-based..
After opening its 100th X-Store at the beginning of the year, tackle giant Shimano has completed another memorable milestone – its first in Russia. The company's Retail Concept Co-ordinator, Jan Jaap Hiemstra, visited Moscow and St Petersburg, to help build the Shimano 'store within a store' concept and..
UK manufacturer, Leeda, is returning to EFTTEX looking to sign up distributors across Europe for its brands that include Wychwood Carp, Wychwood Game and MAP. The company returned to the show in 2016 after a four-year gap with the emphasis on presenting a new-look for the business. However,..