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Rapala adds sponsorship weight to MLF Bass Pro Tour

The world’s largest manufacturer of fishing lures has joined U.S.-based Major League Fishing (MLF) as an official sponsor of the new Bass Pro Tour.

Rapala VMC Corporation has put its weight behind the event which is already backed by heavyweights that include Pure Fishing brands Abu Garcia and Berkley and motor giant, Evinrude.

“Rapala has a lot of fast-growing brands that apply to the ever-changing bass fishing industry, including.. Read More

Winston re-opens bamboo rod shop after devastating fire

R.L. Winston has re-opened its bamboo shop in a new facility in Twin Bridges, Montana, less than two years after its predecessor was burned down. The old shop, housed in the original Winston Rod Company building, was destroyed on May 7, 2017, along with all rod inventory, machinery..

Babs Kijewski joins Pure Fishing’s Abu Garcia and Berkley

After ending her eight-year association with Zebco Europe by mutual consent recently, top European angler, Babs Kijewski, has joined Abu Garcia and Berkley. Kijewski, who was an ambassador for the German-based company's Quantum and Black Cat brands, joined the Pure Fishing stable at the beginning of this week. In..

Former Cabela’s employees open new outdoor business

A group of former Cabela's employees, including the son of a previous President, have opened a new outdoor business. Highby Outdoors, based in Cabela's Sidney, Nebraska, home, launched an online retail store on Monday, stocking products for fishing, hunting, shooting, camping and optics. Its President is former Cabela's..

Tariffs could cost Johnson Outdoors up to $9m in 2019

Tariffs incurred from manufacturing in China could cost Johnson Outdoors up to $9m in the current financial year. David W. Johnson, Vice President and Chief Financial Officer of the company, maker of the award--winning Humminbird, Minn-Kota and Old Town Canoes & Kayak fishing brands – told investors at its..

ASA creates new role aim at recruiting more retailers

The American Sportfishing Association (ASA) has created a new position aimed at recruiting more retailers to the organisation. The new role of Member Services Manager is being filled by Rob Keith and will focus on educating prospective members about the ASA, the benefits of membership, best practices on..

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