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Outdoor Retailer Show Director names Open Air Demo venue

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Marisa Nicholson, VP and Outdoor Retailer Show Director. “Cemetery Point is ideal for all the activities we have planned in and out of the water.”

The Outdoor Retailer Summer Market, one of the most important shows on the US fishing industry’s calendar, has named Pineview Reservoir at Cemetery Point in Huntsville, Utah as this year’s Open Air Demo (OAD) site.

OAD provides the opportunity for 140 of the outdoor industry’s leading brands to put their newest products into the hands of key retail decision-makers and media. Hobie, Orvis and Columbia are among the brands that have exhibited at OAD in the past.

“Designating the location for OAD this early in our show cycle gives retailers and media the opportunity to include the demo in their plans,” said Marisa Nicholson, VP and Outdoor Retailer Show Director. “Cemetery Point is ideal for all the activities we have planned in and out of the water.”

OAD provides excellent beach access for partaking companies. Title sponsor for 2015 is custom headwear brand Flexfit.

Outdoor Retailer is presented by Emerald Expositions and is consistently included in Trade Show News Network’s 25 fastest-growing trade shows by attendance, attracting around 50,000 attendees for its Summer and Winter events.

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