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Outdoor Elements takes on Nils Master sales in Australia

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Rodney Howard (left), one of the chief executives at Tackle World Australia, and Hannu Kangas, Managing Director of Finlandia-Uistin Oy, sign the new distribution agreement.

Nils Master, the premier lure brand from Finnish manufacturer Finlandia Uistin Oy, is now being supplied by Outdoor Elements in Australia.

“Our former distributor stopped taking our lures earlier this year because it wanted to focus on its core business of scuba diving,” explained Finlandia’s Marketing Manager, Martin Crewe.

“We approached Outdoor Elements and its representatives visited us here in Finland. The agreement was made just before EFFTEX, but has only now been made official.”

Outdoor Elements Product Development Manager and Interim General Manager, Neil Young, said the wholesaler’s many stores were excited about the chance to source Nils Master lures once again.

“This is an exciting opportunity for us and for Finlandia, given its expertise in manufacturing high quality timber lures that swim well and have a legendary fish catching reputation,” said Young. “There is a longstanding relationship between Finlandia lures and Australian fishermen.

“Nils Master’s larger lures, particularly the Invincibles, are especially suited to Northern Australian species like barramundi. The Spearheads work well in smaller waters like billabongs and the smaller Invincibles are go-to lures for trout fishermen in Southern Australia.

“These are high quality lures already found in the tackle boxes of many Australian anglers. But we are particularly excited that we will be supplying not just those lures already known and favoured by anglers in this country, but also some models that will be new to the market.

Nils Master will be available in Tackle World shops across the country.

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