Orders flow for Leeda after appointment of Italian partner
Article Media Click images to enlarge +
Large orders have already been taken by top UK tackle distributor, Leeda, following the appointment of its new distributor in Italy.
The company says that it has seen multiple retailers take large orders across its brands, which includes Wychwood Game, Wychwood Carp, MAP and Leeda, in the short time it has been working with its new Italian agents, Gianluca Ricci and Fabio Perisse.
Its new partners also attended the country’s major fishing show, Pescare, to showcase the Leeda portfolio for the first time. The two parties originally met up at last year’s EFTTEX in Budapest before agreeing to work together.
Pat MacInnes, Leeda’s Marketing Manager said: “Italy has huge potential for the company and we are thrilled to have Gianluca and Fabio working on our behalf in this varied and exciting market. It is very similar to the UK in that this is a multi-discipline sector and there is a huge crossover for products we currently distribute.
“Having said that, we recognise that in the future we will need to look at more country-specific products to really capitalise on this buoyant sector of Europe. We are looking forward to having more retailers taking on our brands and can see Italy being a valuable addition to our expanding European portfolio.
“With huge success in Iceland and a growing market in the Benelux countries, this strengthens Leeda’s position for offering products and exciting brands to anglers in the region.”