Only one Robin Red from Haith’s
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For more than half a century, Robin Red® from UK bird food manufacturer, John E.Haith, has built up an almost iconic reputation and is universally regarded as one of the most successful carp baits ever.
Robin Red is a potent blend of spices, sugars, peppers and oils that will draw carp, tench, barbel and chub from miles around.
The company says that it is hugely versatile as it can be used in all manner of applications, such as boiled baits, as part of a base mix recipe, in groundbaits or in a method mix.
It can also be used to add extra pulling power to seeds and particles with a couple of ounces added to – for example – cooked hempseed. It improves considerably the overall effectiveness of the carp bait.
The company also suggests adding Robin Red to a tin of sweetcorn or chickpeas. It says: “There’s nothing in the carp bait that won’t benefit from a good helping of the red stuff.”
However, success comes with its own problems and for Haith’s that is the growing number of anglers not knowing for certain that a bait really does include Haith’s genuine Robin Red and it is a problem the company is beginning to address.
Haith’s Simon King told Angling International: “We are in the process of identifying companies that are selling products they claim is Haith’s Robin Red, but which has not been produced by Haiths.
“In such cases anglers are being misled as to the origin and quality of this product and plagiarists are benefiting from the goodwill created by our brand and registered trademark.
“By asking companies to identify the commercial source of Robin Red we can help meet the quality expectations of consumers. There is only one genuine, authentic and successful Robin Red and it comes from Haith’s.
“Along with other bird food baits, Robin Red is a registered trademark belonging to our company and therefore any business wishing to use it must do so under the terms and conditions of a licencing agreement.
“This is good news for legitimate and quality bait companies because our objective is to create a clearer distinction between baits that contain Haith’s bird food baits and those that do not.”
Haith’s is keen to point out that there is much more to its bait portfolio than just Robin Red.
King says: “Our other bird foods are included in some of Europe’s most successful fishing baits. Products like Nectarblend™, Red Factor™, Prosecto Insectivourous™, Egg Biscuit™ and PTX™ have all featured in baits for many years, while relative newcomers, like SuperRed™, HoneyRed™, MarineRed™ and NaturalRed™ have all gone from strength to strength over the last 10 years.”
King believes that bait companies appreciate the fact that Haith’s is not first and foremost a bait manufacturer that is trying to service its anglers direct.
He says: ”It’s one of the reasons we have grown.
“We don’t tend to boast about our growth or tonnage. We are bird food experts – not bait manufacturers. Our bird foods are nutritious and high quality – and yet relatively speaking low-cost and affordable.
“These qualities are incredibly appealing to carp and that’s why they have worked since the inception of carp fishing. “There is one common thread to all Haith’s partners – quality. Generally, only high quality bait companies are interested in Haith’s food baits as they have made a commitment to producing high quality baits.
“And they go on to add their own individual value and, of course, sales and marketing.
“Eastern Europe has become a hotbed for carp fishing in recent years and a growing market for Haith’s.
“Stretching further away from the UK is exciting and challenging for us, but we need to retain the integrity of our trademark brands and ensure our IP isn’t being misused,” adds King.
“We owe it to our customers to make it harder for companies to say that they use our bird foods when they clearly do not.
“The world has gone IP protection mad and we understand why some companies may wish to use another’s without paying for it.
“In the end it is the angler who draws the short straw. Therefore we have a duty to encourage Robin Red clarity and support premium bait companies who choose our products.”
Business contacts. Call Anna Lewis on + 44 1472 254 589 Email: Web: www.supercatch.co.uk