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Okuma acquires line specialist Soft Steel USA

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John Bretza, Okuma Director of Product Development: looking to make Soft Steel USA the ‘go-to’ brand.

Okuma has acquired Soft Steel USA, the specialist in Long Range monofilaments and fluorocarbons.

Soft Steel, which was introduced into the US in 1992 by Tony Garza, will be added to the already expansive line of Long Range products offered by Okuma.

John Bretza, Director of Product Development for Okuma, said his company would also be working with Garza to expand the Soft Steel range.

“We plan to expand the current line-up of Ultra Mono, Invisible Fluorocarbon and Super HT into the freshwater and saltwater markets all around the country and make Soft Steel USA the go-to brand for fishermen,” he added.

Soft Steel, which has gained a reputation for products with a high strength-to-diameter ratio, will be distributed by Okuma Fishing Tackle in Ontario, California.

 

Filed In: Lines, Product News


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