Nygård named as Mustad Global Brand Manager
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On the eve of ICAST, O.Mustad & Son announced that Anders Nygård has been appointed Global Brand Manager to strengthen the company’s quest for further growth in the fishing tackle industry.
Nygård comes with a wealth of experience in the tackle trade, having spent the last six years with Mustad and Rapala VMC.
His brief is to further develop the iconic brand’s product offering and position in the global recreational fishing tackle market. He said: “I am very excited to have got this opportunity within Mustad and to work with our excellent team to further develop our already extensive and high quality product offering. I am fortunate to work with such a respected company that has values that match mine so perfectly.”
John Are Lindstad, CEO of O. Mustad & Son added: “I am pleased to have Anders on board as the Global Brand Manager for Mustad Fishing Gear. We have extensive growth plans for the coming years and Anders will have an important role in this.”