New Svendsen manager: our brands reflect the passion of EFTTEX
Article Media Click images to enlarge +
The new Marketing Manager for Svendsen Sport and D.A.M. made his bow at EFTTEX and praised the passion of the industry.
Ken Bloch-Frederiksen, who joined the brands earlier this year from outside the industry, paid tribute to the unique atmosphere of EFTTEX. He told Angling International: “The passion of people compared to other shows I have attended shines through. I was also very impressed by the innovation on show.
“Svendsen and D.A.M. share that ability to come up with truly unique products, including the genius 3D Suicide Duck from Savage Gear and new products from the EFFZETT like the Big Pike Rattlin’ Spinner.
“Both companies have a great history and very strong brands and that is a message that I will be emphasising. Svendsen Sport and D.A.M. have a lot to tell. In my new role I aim to make sure that through all outlets, including social media, a lot of people hear about it.
Savage Gear has high hopes for the Suicide Duck in the Hard Lure category of the EFTTEX Best New Product Awards and for the 3D Line Thru Roach in the Soft Lure section.
Watch the new products in action at: