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New Shimano Europe MD to ‘regain’ trust of retailers

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The experience of new Shimano Europe Managing Director, Erik Naberman, in the company’s Value Based Pricing principle was key to his appointment.

Erik Naberman’s role in the implementation of Shimano’s Value Based Pricing principle within the company’s bike division was a key factor in his recent appointment as Managing Director of its European fishing tackle business.

Naberman took up his role earlier this month, replacing former Managing Director Cor Ax who departed following a difference of opinion over future strategy.

“Approaching Erik for this important position was a very conscious choice,” Shimano Europe President Marc van Rooij told Angling International. “Erik played a key part in the implementation and roll-out of the Value Based Pricing principle within our bike division, which will be one of the key strategic directions within our fishing tackle business.

“Erik also has a 21-year history with Shimano in a variety of roles in which he has proved his ability to lead teams to higher levels and consequently positive sales results.

“Furthermore he has a good connection and understanding with our HQ in Osaka, Japan, which is of vital importance.”

van Rooij revealed Shimano’s new Value Based Pricing principle in an exclusive interview in Angling International’s August issue. And it is significant that Naberman’s immediate objectives, as outlined by van Rooij, include ‘regaining the trust of Shimano retailers and enabling them to sell branded products in a good and positive manner’.

His other responsibilities include the optimisation of the Pan-EU fishing tackle team and helping make Shimano a ‘fan’ brand with end consumers, while driving forward consumer demand.

In another management move, Jan Harmsen has been appointed Senior International Sales and Marketing Manager of the Group’s fishing business.

“This is not exactly a new role. It always existed in our International Sales Department and was focused on our sales and promotional activities towards export customers and distributors,” explained van Rooij.

“However, from this year onwards it has been decided to install one integrated sales and marketing entity to connect the various channels, such as distributors, export customers and sales offices.

“By doing this we can focus on further alignment of our brand messages and sales approach and reduce the duplication of activities.”

Both appointments are part of Shimano’s management streamlining intended to make the business more agile and efficient.


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