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New products to watch out for at EFTTEX 2018

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New companies to the show often bring new ideas and that’s the case with Icross Fly Fish, a Swedish business that believes it has a game-changing product in the watercraft sector.
↑ Daiwa will be showing off its eagerly anticipated latest EXIST – described by the Japanese giant as the ‘epitome of ultimate’.
↑ Award-winning Canadian lure manufacturer, LIVETARGET, will have a number of new products on show, including the Junior Pike Swimbait.

Distributors, dealers and media will be pouring into EFTTEX over the next three days with different goals and objectives. But right up there among their priorities will be to discover what is new in the fishing tackle market.

New product galvanises retailers and distributors, drives orders and brings people into shops. And in Europe that all starts at the year’s biggest tackle trade show.

With exhibitors from almost 40 countries gathered in Amsterdam’s RAI Centre, visitors will enter a ‘sweet shop’ of rods, reels, accessories, electronics and watercraft being unveiled for the first time.

The Angling International team will be walking the floor throughout the three days, but here are just a few of the new releases that caught our eye even before the show opened its doors.

New companies to the show often bring new ideas and that’s the case with Icross Fly Fish, a Swedish business that believes it has a game-changing product in the watercraft sector.

The Icross is part-belly boat, part-kayak, and designed to get you across the water quickly and safely. It is inflatable, portable, easy to fish from and fits in the back of your car, says developer, Adam Westerman.

Another EFTTEX debutant, Italian rod maker Airrus, has built its reputation on bass rods, but will be revealing rods for catching a range of other predators in Amsterdam. The range has ‘uncommon’ design, action and cosmetics, according to CEO Franscesco Dotto,, and is built to attract customers in central and northern Europe.

Apparel manufacturer Grundéns is part of a strong US contingent flying into Amsterdam right about now. The company was encouraged by the potential it saw at its first EFTTEX in Budapest last year and is back to find more dealers for its latest fishing range.

Canadian lure company LIVETARGET has a remarkable record for winning awards at US trade show ICAST and will be on the schedule of many visitors to the RAI this week. The brand’s new introductions include three new saltwater swimbaits that are factory-rigged and reflect LIVETARGET’s reputation for realism.

Reels are naturally a big draw for dealers at the show and there is plenty of anticipation around the latest EXIST model from Daiwa, described by the Japanese manufacturer as ‘the epitome of ultimate’. With that kind of billing, it has to be worth a look.

Filed In: Clothing, Large Accessories, Lures, Others, Product News, Reels, Rods


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