New marketing chief for Shimano North American Fishing
Article Media Click images to enlarge +
Shimano North American Fishing has appointed Grayce Weber as its new Senior Marketing Manager.
Bringing more than 15 years of experience in the sector, including time with leading fishing brands, Weber will oversee the marketing staff in efforts across the whole Shimano portfolio, including Shimano rods, reels, lures and lifestyle gear, G. Loomis rods, PowerPro braided line and Jackall lures.
She will be responsible for directing all aspects of the marketing strategy and communications for all the brands, including print and digital advertising, public and media relations, social media, sponsorship and event activities.
“Grayce brings a needed talent to Shimano’s senior fishing operations staff, where both her background in the angling industry and her passion for the sport can further drive our tackle division,” said Steve Ferrara, Shimano North American Fishing Senior Vice President. “Her experience with media and licenced goods companies, and recent efforts – especially with fishing line and lure brands – brings a sought-after skill set to Shimano.”