New-look Sébile shows off award-winning Spiderwire
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Patrick Sébile used his head to promote Spiderwire’s award-winning Stealth Smooth braid at this week’s EFTTEX show.
Always alert to a marketing opportunity, the fun-loving tackle designer appeared on the Pure Fishing booth on the first day minus his trademark bushy beard and curly hair.
Sébile jokingly compared his closely-shaved features with the soft, sleek coating that so impressed retailers and media in the competitive braided/multifilament line category.
Spiderwire, a leader in the premium fishing line market, developed the eight-carrier braid with a tight weave and special coating to ensure it delivers smooth, quiet casting relevant to a wide range of fishing applications.
“It is perfect for lure fishing and vertical fishing because it is super silent and gives perfect control,” the depilated Sébile told a media gathering on a very busy first day of the show. “The combination of qualities in Stealth Smooth makes it extremely sensitive.”
Brand Product Manager Robert Valkeneer described Stealth Smooth as ‘the main event’ for Spiderwire in Amsterdam. “It is a unique development. Nobody else in the market has this,” he said.
Stealth Smooth features another industry first in the shape of an anti-theft radio frequency tag incorporated in the spool, a security feature that will be welcomed by stockists.
Runner-up in the braided line category of the awards was Shimano Europe’s Kairiki SX8.