New Icelandic distributor and director for Wiley X EMEA
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Wiley X, the leading manufacturer of protective eyewear, has continued its rapid global growth with the appointment of Bergis Ehf as its distributor in Iceland.
Henrik Kassow Andersen, CEO of Bergis Ehf, said: “The brand is the perfect match for all the people enjoying the great outdoors in Iceland and provides them with some great visual advantages. I am so excited to be representing Wiley X. I have used its fantastic eyewear for years and witnessed first-hand what great eyewear this really is. I am proud to be distributing it in Iceland.
“I can hardly wait for my team to show Wiley X to all the fishing, hunting and outdoor shops here.”
Thomas Wæver, Wiley X EMEA Vice President and Outdoor Director, added: “As I am an active hunter and angler myself, Iceland has always had a special place in my heart. This country will allow you to come as close to the ‘real deal’ as possible. I have known Henrik for more than 20 years and have always enjoyed his company.
“Being able to work closely together with Henrik and his team in Iceland is another great opportunity to push our brand even further. Our EMEA representation now stretches from Iceland in the north to the southern part of Africa.”
• Wiley X EMEA has also announced the appointment of Søren Rigborg as its new Marketing Director.
“Søren’s diverse skill set enables him to bring a strategic vision and focus to Wiley X EMEA,” said Wæver. “He is result-orientated and highly collaborative, which makes him a strong cultural fit.”
In his new role, Rigborg will be responsible for the development of marketing strategies in the company’s multiple markets. In his previous positions both in B2B and consumer sectors, he led all marketing activities, including brand planning, research and advertising for multiple brands. He has also driven his own advertising agency and worked for high profile companies, including Tetra Pak.
“Wiley X is a really exciting brand and is well established in its market,” said Rigborg. “I really look forward to joining the team and using my experience in helping it achieve further growth.”