New company follows SUP trend
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The continued growth in the popularity of stand-up paddle boards (SUPs) for fishing has fuelled the launch of a new company into the sector.
Tidal Roots, which makes its products from timber salvaged from structures in New England, promises to bring ‘a different thinking’ to paddle board fishing that will set it apart it from competitors.
“We execute 100% of our manufacturing process in Maine and build every board out of carefully selected wood,” said co-owner, Kent Scovill. “Re-purposing these materials gives our products a soul and tells a deep story spanned over hundreds of years.”
Tidal Roots believes that hand-crafting its boards in the US will further differentiate it from manufacturers that make their products overseas using EPS foam, a type of non-renewable plastic.
The company’s product line, launched at the end of May, comprises models in three lengths – three feet, ten feet and 12 feet. The brand also offers one-of-a-kind SUPs that are created at the Tidal Roots Custom Shop in southern Maine.
“If you can dream it, we can build it,” said Kyle Schaefer, the other half of Tidal Roots’ ownership team. “Customers can imagine their perfect SUP and have it delivered right to their door.”
Tidal Roots also offers logo wear that is made in the US from organic cotton and recycled plastic bottles.