NBC man to lead MLF sponsorship and media sales team
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Building on the launch of its new Bass Pro Tour, Major League Fishing (MLF) has appointed a Senior Vice President to drive sponsorship and media sales.
Former NBC Sports Senior Vice President of Advertising Sales, Jeff Clachko, has joined the growing professional bass fishing league organiser. He was previously responsible for linear and digital ad sales for the television station’s Saturday Night Football, NASCAR, NHL, EPL and Horse Racing.
“Major League Fishing has taken professional bass fishing by storm with its newly launched Bass Pro Tour,” said Clachko. “I look forward to joining its amazing sales and marketing team and helping them expand their client base in this rapidly growing sport.”