Nanofil wins Innovation of the Year at EFTTEX
Pure Fishing scooped the first-ever Innovation of the Year prize at the EFTTEX Best New Product Awards last night.
The company’s Berkley subsidiary was celebrating after being presented with the exhibition’s premier prize for its ground-breaking Nanofil unifilament line.
The result of seven years research and development, Nanofil was launched at EFTTEX and a special eve-of-show presentation at Pure Fishing’s European headquarters in the Netherlands earlier this week. Jan Van de Bovenkamp, Pure Fishing’s Senior Product Development Manager Line is pictured (right) at the launch.
Judges of the category said: “Not a braid or a mono, this scored enough votes to win either category. It is a worthy winner of Innovation of the Year”.
The Visitors Award – judged by attendees to the exhibition – went to the Eumer Spin Tube.
The full list of winners announced at the Gala Dinner, which also celebrated the 30th anniversary of the show, were:
Frichy Aluminium Fishing Pliers
Judges comment: “Lightweight, beautiful and long-lasting”
Judges comment: “A totally unique and innovative design.”
Rapala Eco-Wear Reflection Waders
Judges comment: “A special design and a low environmental impact product.”
Sufix Synergy Carp Line
“Judges comment: “Impressive attention to detail – a first class product.”
Power Pro Super 8 Slick
Judges comment: “Another winning product from Shimano. The perfect line for long casts.”
Climax SuperFine Tip Lines
Judges comment: “The extended fine taper is a great innovation.”
Judges comment: “Imaginative use of the best materials – stunning!”
Judges comment: “Lightweight, powerful and highly versatile.”
Fixed Spool Reel
Shimano Aero Technium Msg
Judges comment: “A classic reel. Perfectly updated.”
Soft Dough/Natural Hookbait
Old Ghost Fresh-Keeping Hookbait Sausage
Judges comment: “A great new concept for keeping bait fresh.”
Judges comment: “Ground-breaking precision technology.”
Judges comment; “Sure to be a top-seller among coarse fishermen.”
Strike Pro Twin Minnow
Judges comment: “The most innovative lure in a strong field of entries. Excellent work.”
Hart Metal Vib
Judges comment: “Destined to be the best blade available today.”
Savage Gear Soft4Play 25cm
“Judges comment:” Can’t wait to try this on big predators.”
Eumer Spin Tube
Judges comment: “What better accolade than being voted number one by EFTTEX visitors.”
Innovation of the Year
Judges comment: “Not a braid or a mono, this scored enough votes to win either category. A worthy winner.”