EFTTEX Awards 2017
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Nanofil wins Innovation of the Year at EFTTEX

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Pure Fishing scooped the first-ever Innovation of the Year prize at the EFTTEX Best New Product Awards last night.

The company’s Berkley subsidiary was celebrating after being presented with the exhibition’s premier prize for its ground-breaking Nanofil unifilament line.

The result of seven years research and development, Nanofil was launched at EFTTEX and a special eve-of-show presentation at Pure Fishing’s European headquarters in the Netherlands earlier this week. Jan Van de Bovenkamp, Pure Fishing’s Senior Product Development Manager Line is pictured (right) at the launch.

Judges of the category said: “Not a braid or a mono, this scored enough votes to win either category. It is a worthy winner of Innovation of the Year”.

The Visitors Award – judged by attendees to the exhibition – went to the Eumer Spin Tube.

The full list of winners announced at the Gala Dinner, which also celebrated the 30th anniversary of the show, were:

New Accessory

Frichy Aluminium Fishing Pliers

Judges comment: “Lightweight, beautiful and long-lasting”

Carp Bivvy/Shelter

Wychwood Epic

Judges comment: “A totally unique and innovative design.”

Apparel

Rapala Eco-Wear Reflection Waders

Judges comment: “A special design and a low environmental impact product.”

Monofilament Line

Sufix Synergy Carp Line

“Judges comment: “Impressive attention to detail – a first class product.”

Braided Line

Power Pro Super 8 Slick

Judges comment: “Another winning product from Shimano. The perfect line for long casts.”

Fly Line

Climax SuperFine Tip Lines

Judges comment: “The extended fine taper is a great innovation.”

Fly Reel

Vosseler Tryst

Judges comment: “Imaginative use of the best materials – stunning!”

Multiplier Reel

Fin-Nor Marquessa

Judges comment: “Lightweight, powerful and highly versatile.”

Fixed Spool Reel

Shimano Aero Technium Msg

Judges comment: “A classic reel. Perfectly updated.”

Soft Dough/Natural Hookbait

Old Ghost Fresh-Keeping Hookbait Sausage

Judges comment: “A great new concept for keeping bait fresh.”

Fly Rod

Sage One

Judges comment: “Ground-breaking precision technology.”

Rod

Hardy Marksman

Judges comment; “Sure to be a top-seller among coarse fishermen.”

Hard Lure

Strike Pro Twin Minnow

Judges comment: “The most innovative lure in a strong field of entries. Excellent work.”

Metal Lure

Hart Metal Vib

Judges comment: “Destined to be the best blade available today.”

Soft Lure

Savage Gear Soft4Play 25cm

“Judges comment:” Can’t wait to try this on big predators.”

Visitors Award

Eumer Spin Tube

Judges comment: “What better accolade than being voted number one by EFTTEX visitors.”

Innovation of the Year

Berkley Nanofil

Judges comment: “Not a braid or a mono, this scored enough votes to win either category. A worthy winner.”

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