Name change sparks upturn for Daddy Mac Lures
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A change of name sparked a dramatic upturn in business for Daddy Mac Lures, a Massachusetts manufacturer making its bow at this year’s ICAST.
Previously known as BaitWeights, the company had humble beginnings in the basement of Jack Houghton’s home, where he and his father-in-law Dennis MacDonald started melting down lead for jigs.
Although sales grew sufficiently for it to move into a proper production facility, the company began to lose traction and hit a ceiling three years ago.
“That’s when we decided to change the name,” said Houghton’s son, Colton McGrath. “Dennis’s nickname has always been Daddy Mac and we felt that it had a good ring to it. BaitWeights didn’t really say what we did.
“The business has grown ever since. More and more retailers have come on board and we are now in nine Bass Pro Shops. We reached the point where we felt that being at ICAST was the next big step.”
The family business was not disappointed and says it will definitely be back at the Orange County Convention Center in Orlando for next year’s show.
“It was an amazing experience for us,” said McGrath. “We met some great people and made some important connections. We have a strong presence in our own region, but want to get interest from other areas. We took orders from tackle shops in various states including Texas, Florida, Alabama and Michigan.”
Daddy Mac’s swimbaits are currently the ‘hot’ lures in the company’s line-up, but its speciality is vertical jigging. Assembly for all its products is done on site.