Mustad is latest major brand to sponsor Bass Pro Tour
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Iconic hook giant Mustad is the latest major brand to pledge its support to the new Major League Fishing (MLF) Bass Pro Tour.
The Norwegian-based giant has become a sponsor of the tour, which features its headline pro-staffer, Kevin VanDam, alongside fellow former Bassmaster Classic winner, Cliff Pace, and Mark Rose among the star names on the roster.
“Mustad is dedicated to producing best-in-class terminal tackle for the bass market, helping land more fish for both professional and recreational anglers alike,” said Jordan Davis, President of O. Mustad & Son Americas. “We are also committed to the growth of the sport and are thrilled to continue to support our pro staff by partnering with Major League Fishing as a sponsor of the inaugural Bass Pro Tour.”
Jim Wilburn, MLF President and CEO, said: “You don’t need to use ‘hooks’ in the descriptive when you say Mustad because the name is one of the most recognisable in all of fishing and anglers everywhere know what this company does.
“They have done an amazing job of staying on the front end of bass anglers’ ever-evolving needs in fish hook innovation, with a lot of that insight coming from some of the bass pros who are fishing our Bass Pro Tour. We are pleased to welcome Mustad on board in 2019.”