Mustad hooks up with Fishhound to reach out to US anglers
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Mustad has entered into a strategic partnership that will see it use the largest word-of-mouth marketing platform in the US to promote its brand and introduce new products to fishermen.
As from tomorrow (May 1st), the Norwegian-based company will begin introducing new products to Fishhound’s audience of nearly one million anglers with the goal of helping them make more informed buying decisions.
Mustad’s new products for 2015 will be unveiled through Fishhound’s Product Showcase, the website’s popular social marketing programme that allows members to interact with products and share their own product experiences with the Fishhound community, its Facebook friends, YouTube and Instagram followers.
Fishhound’s entire marketing platform will be utilised for this partnership and seven-time Toyota Tundra Angler of the Year and Mustad Elite Series Pro Staffer, Kevin VanDam will play a key role. He has recorded a series of exclusive videos for Fishhound TV on hook selection and rigging techniques.
Mustad Americas Vice President Magnus Gunnarsson said: “We made a big commitment to this partnership and we are including Kevin because we believe that Fishhound is the right platform to introduce new product to the marketplace.
“The numbers don’t lie. We see movement every single time Fishhound promotes our brand and our research tells us that the numbers will convert to sales.”
Rick Patri, Vice President, Operations, Fishhound, said: “We believe that commerce and the way people make purchases have changed. Knowledge is power and our platform allows our members to share their stories and influence others with care and thought, allowing consumers to make smarter purchasing choices.”