Mustad deal opens up new horizons for Zebco Europe
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Zebco Europe is poised to become one of the most important hook suppliers in Europe following its distribution deal with the world-renowned Mustad brand.
The agreement means Zebco Europe will be responsible for the sale of Mustad hooks and accessories in its home territory of Germany, as well as in Switzerland and Austria. All existing exclusive partnerships between Mustad and its partners in other countries remain unaffected.
Zebco Europe was expected to take delivery of the first shipment of Mustad hooks at its Tostedt facility in January and will soon be making them available to German, Swiss and Austrian anglers.
Zebco Europe’s collaboration with the world’s largest hook manufacturer is seen by both parties as an ideal partnership, with the Norwegian company’s top quality hooks making a perfect fit with Zebco Europe’s portfolio of high-end products.
Mustad is confident the partnership with Zebco Europe will accelerate its sales in the German, Swiss and Austrian markets. In addition to volume growth, Mustad believes the deal will also provide benefits in marketing and product development.
Zebco is the owner of global brands that include Quantum, Rhino, Fin-Nor, Van Staaal, Zebco and Browning, but this is the company’s first ever distribution deal. The company does not have its own hook brand.
The agreement to distribute Mustad’s enormous product range is another big step for the German company, which has grown its business by more than 20% since early 2011. It is less than two months ago that Zebco Europe announced an exciting new subsidiary business in Poland.