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Megabass announces new top man for US

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Yuskei Murayama has been appointed President and CEO of Megabass America Inc.

Yuskei Murayama has been promoted to President and CEO of Japanese tackle manufacturer, Megabass of America Inc.

Currently Vice President, he will take over from Yuki Ito who is stepping down to continue in his primary role as President and CEO of the Japanese parent company, Megabass Inc.

“First as an independent distributor, then as a consultant and finally as our VP, Yuskei has been an integral part of our efforts in North America,” said Ito. “With experience in every facet of our business, from product development and merchandising to branding and sales, Yuskei has demonstrated an ability to drive growth year after year. But most importantly, he has also shown a deep understanding of our core values, ensuring that our development stays true to the anglers we work so hard to inspire.”

Murayama will be responsible for all operations in North America in addition to sales and marketing across Central and South America and Africa.

Filed In: Hard Lures, Metal Lures, Product News, Soft Lures


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