Megabass and Ultimate Fishing sign European sales deal

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Yuki Ito, Megabass President (left) and his Ultimate Fishing counterpart, Yannick Cordier, announce the distribution agreement at the Clermont Ferrand show.

Top Japanese brand, Megabass, signed its distribution deal with Ultimate Fishing at the Carrefour National de la Pȇche et des Loisirs, in Clermont Ferrand, France, last month.

The deal gives the French company responsibility for sales of Megabass tackle in France, Spain, Portugal, the Netherlands, Belgium and the UK and was signed at the show by Megabass founder and President, Yuki Ito, and Ultimate Fishing President, Yannick Cordier.

As reported in the February issue of Angling International, the partnership has been named the KISS Project, which in Japanese means ‘improvement, soul, spirit’, and will see the two companies produce new rods, reels and accessories for the region.

“We have been working together for 15 years and this agreement is a logical expansion of that relationship and the development of Ultimate Fishing,” said Cordier.