Maven Fishing introduces rod range made in New Zealand
Article Media Click images to enlarge +
After seven years spent perfecting the product, New Zealand-based manufacturer, Maven Fishing, has released its first range of home-produced fishing rods.
The Auckland-based company revealed its line-up of models handcrafted in New Zealand and featuring a world-first pinstripe design. Maven founder Gayleen Pratt says: “In essence Maven is distinctly different because our focus is on boutique, high quality production that will be kept in New Zealand. We love manufacturing locally and the challenges it presents. We have world-beating technology and design talent in our operation here and we are passionate about taking it to the world.”
Pratt adds that the brand was developed to bring together passions for design, technology and fishing. “We are pretty nostalgic about the days when things like fishing rods were prized possessions, rather than mass-produced, disposable items. At the same time, the industry follows some unwritten rules about what fishing rods should look like and we thought it was time that these were broken.”
The brand is a collaboration between husband and wife team, Gayleen and Stephen Pratt, who, as Managing Director of customised blank designer and maker CTS, will be supplying the blanks for the new rods from his company’s New Zealand factory.
Designed in five rod types – Gulf, Tasman, Firth, Pacific and Coast – for techniques ranging from jigging, casting, lure and spinning fishing through to boat and surfcasting, they come in five colours, Sea Foam, Vintage Blue, Mocha, Rocket and Maize.
They are available from Maven at www.mavenfishing.com