Marukyu continues expansion in European bait market
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Marukyu’s acquisition of UK bait brand Chapel Baits is the Japanese company’s latest step in its aim to become the biggest bait supplier in Europe.
With further investment being made from Japan, it seems likely that further acquisitions could be in the pipeline.
Chairman of Marukyu Europe, John Loftus, who is on site at the Chapel Baits facility in Boston, Lincolnshire, this week, is delighted to have secured the European manufacturing base so critical to his company’s plans to increase supply to European markets.
As well as accelerating the growth of the Marukyu brand in Europe, the additional available output also creates strong OEM opportunities.
Marukyu’s ownership of a large UK-based manufacturing plant capable of producing a wide range of baits in large volumes could have repercussions for its competitors in Europe.
The Marukyu strategy is in contrast to that adopted by Chinese bait manufacturer, Old Ghost, which has imported baits into the UK but has so far struggled to gain a significant foothold.
Marukyu also acquired the Bait Factory brand in the Chapel Baits deal, along with a modern packaging facility. Marukyu purchased Rig Marole, a company specialising in carp terminal tackle, last September. Its proposed purchase of another UK company, Solar Tackle, fell through at the last minute in July last year.