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Manufacturers out in force at Bassmaster Classic

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Randy Howell, the 2014 Bassmaster Classic Champion, celebrates his victory.
↑ Competitors at this year's Bassmaster Classic will be competing for the biggest prize in fishing.
↑ The 2015 GEICO Bassmaster Classic will be covered in more different ways than ever before.

North America’s top tackle manufacturers will be out in force at this weekend’s ‘Super Bowl of Bass Fishing’ – the 2015 GEICO Bassmaster Classic.

More than 230 top names in the industry will have stands at the Bassmaster Classic Expo, which will run alongside the three-day competition that boasts the richest prize in fishing.

Starting on Friday at Lake Hartwell, South Carolina, the event is expected to become the most widely watched and thoroughly covered fishing event in history and is a must-attend event for companies in the bass fishing sector.

Many companies will be launching new products during the show, including Pure Fishing duo Abu Garcia (Orra Power Finesse reel) and Berkley (E-Motion rod) plus bass giants Booyah (Pad Crasher), MEGABASS (S-Crank), Mustad (Grip Pin Edge), Shimano (Zodias Rod Series) and Strike King (8XD).

“The Bassmaster Classic will be covered in more different ways than previous Classics, which have historically reached more fishing fans than any other tournament,” Jim Sexton, VP/Digital for B.A.S.S. told the organisation’s Bassmaster Online magazine. “With new live coverage of fishing action on Bassmaster.com and advances in content for mobile devices, we are hoping to surpass one million unique visitors on our website alone.”

The 2014 Bassmaster Classic on Lake Guntersville attracted 979,000 unique visitors to the site and they generated a total of 33 million page views on Facebook in February, including 22 million during Classic week.

In addition, ESPN is set to air 12 hours of programming on the Classic which will be rerun on ESPN Classic and The Outdoor Channel. The 2014 event attracted 1.3 million viewers.

Bassmaster magazine will also cover the 45th Classic in its April issue, reaching 500,000 B.A.S.S. members and 3.7 million readers. A record number of journalists – 275 – ranging from representatives of websites, magazines, newspapers to television networks have also applied for credentials to cover the event.

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