Make the EFTTEX New Product Awards work for you
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The prestigious EFTTEX Best New Product Awards – sponsored by Angling International magazine – is not just a highlight of Europe’s biggest trade show and an excuse to pop the champagne corks.
Winning one of the coveted awards can be the springboard to better brand recognition in the industry, new sales partnerships and ultimately increased turnover.
Many of those companies who have been wise enough to pro-actively market their achievements to the trade have reaped the financial rewards.
And it is not always the giant manufacturers that win. Who can forget Hart in 2011, Nippon Tackle in 2013, Vania Flies in 2015 and Kvalvik Bait on its EFTTEX debut in 2016?
Rules for the Best New Product Awards must be strictly adhered to. Only EFTTEX exhibitors and co-exhibitors can enter products launched for the very first time in Europe from January 1st, 2017, into one or more of 17 categories. All products submitted are automatically entered into the Best Innovation of the Year and the Visitors’ Choice categories.
Members of the international press vote for their chosen products from Thursday June 29th to midday Friday, June 30th.
The only exception is the Visitors’ Choice award. All products are automatically entered into this category and all visitors (excluding exhibitors) are free to vote between Thursday, June 29th and midday Friday, June 30th. Each visitor will receive a voting slip at the registration point.
The full list of categories are:
- Fly Rod
- Fly Reel
- Fixed spool reel
- Multiplier reel
- Fly line or fly leader
- Monofilament line (open to Line Charter members only)
- Braided line
- Hard lure (wobbler style)
- Soft lure (soft plastic style)
- Metal lure
- Terminal tackle (includes floats, hooks, reels, leads, swivels, etc.)
- Clothing (includes waders and footwear)
- Soft/ dough natural hook bait
- Sunglasses, headlamps and headwear
- Boxes, holders, bags and luggage
- Innovation of the Year (all products entered into this category)
- Visitors’ Choice Award (all products entered into this category)