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‘Major coup’ for fishing trade as F1 sponsor backs WPC

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Ross Honey has described the partnership between WPC and Rich Energy as a ‘major coup’ for angling.
↑ William Storey, CEO of Rich Energy: reaching new audience with fishing sponsorship deal.

In what has been described as a ‘major coup’ for the angling industry, a company that sponsors the Haas Formula One motor racing team has partnered with the organiser of the World Predator Classic (WPC) and the new Angling Supercup in a multi-year global deal.

The groundbreaking agreement between Rich Energy and Angling Spirit brings the glamourous world of motor racing to fishing for the first time ever. Both competitions are the brainchild of Ross Honey.

Honey told Angling International: “This really is a fantastic deal not only for the event, but the angling trade too. I was introduced to the Rich Energy brand by a long-tern marketing professional who saw the potential for a tie-up that brings the world of F1 racing to the WPC, the ‘Formula One’ of angling events.

“The whole ethos of ‘fast and furious’ has driven the WPC brand and now we have the very top of the motor racing world joining us. This really is a major coup for the fishing industry. It takes predator fishing to a new level and shows how serious competitive angling is set to become.

“Rich Energy is one of the many world class sponsors who have joined us to take the WPC and the forthcoming Angling Supercup – between the top fishermen from Europe and the United States – well into the 21st century. I am delighted to welcome it to the family.”

William Storey, Rich Energy CEO, said: “To be honest, angling was not on my radar until I took a look at how the WPC is structured. The continuous opportunity for internet and social coverage, with its 24/7 marketing platform, is a powerful driver and means we can reach a new audience.

“Frankly, I am surprised by the lack of premium branding in competition angling in general, although the USA does look like it has got its act together. Rich Energy is a premium quality, British product that is taking on the energy drink market head-on and our Formula One sponsorship deal gives the brand a global reach of around one billion people.

“The angling market, although smaller, has a far more targeted audience that needs serious consideration.

“I am looking forward to seeing the results of the competition when the best of European predator anglers takes on the USA’s best in the Angling Supercup. This is a whole new market for us and I am convinced this deal will help me and the Rich Energy brand take it by storm.”

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