LYNX teams up with Douglas Outdoors in USA
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A former EFTTEX double winner has secured a distribution deal with one of North America’s newest fishing tackle manufacturers.
UK-based Lynx Fishing, winner of the Innovation of the Year and Visitors’ Choice awards at EFTTEX in Paris in 2012 for its Precision Compression Technology System, has signed an exclusive agreement with Douglas Outdoors.
The deal gives Douglas Outdoors, founded this year by former Hardy North America President Jim Murphy, exclusive distribution rights of Lynx Fishing products across North America.
Andy Petherick, Managing Director and founder of Lynx, said: “We are pleased to announce an exclusive agreement with Douglas Outdoors for the Lynx Precision Technology System. Years of research and testing have been put into its development.
“The result is that we have succeeded in creating the best joining system for anglers – far stronger than any knot or crimp.”
Jim Murphy, President of Douglas Outdoors, added: “Andy Petherick and I go back a long way and we are genuinely impressed with the Lynx product.”
Petherick and the North American range of Lynx products will be at ICAST next month.