Long-time exhibitor: ‘Quality customers assured at EFTTEX’
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EFTTEX is the best way to meet good quality customers across the recreational fishing industry, says long-time exhibitor, Grenier-Bolay.
The French-based manufacturer of plastic buckets and storage for lures and baits under its brand, Thalydris, has been attending Europe’s premier fishing tackle trade show almost from day one with a view to establishing itself in the international market.
The company’s Bruno Blondeau attributes its success in achieving that aim to its appearances at the show. “The goal was to get known internationally. We are a company in a rather small niche sector and needed export markets to grow. It is the only trade show that we attend and is a convenient place to meet our valued customers and also introduce ourselves to new partners.
“It is an important meeting place for the industry and an opportunity for us to discuss and get to know what is happening within the trade. As we are established in many European markets, it is also an ideal venue for us to launch new products.”
Blondeau is a big fan of the fabric of the show which takes it to different locations across Europe. “That is very important for us. Firstly, it is not always convenient for people to travel to the same location every year and secondly, another city and country often delivers new customers who don’t usually attend EFTTEX. We would like to see new cities added, where the show has not been before,” said Blondeau.