Livingston Lures blazes trail across Europe
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Livingston Lures – the US brand which provided the hard bait that won the world famous Bassmaster Classic last year – is blazing a trail across Europe and beyond.
Since making its debut at EFTTEX in June, the company has signed up five European distribution deals alongside one in Australia and is also in the process of setting up further agreements in Russia, Spain, Poland and Denmark.
As a direct result of meetings in Brussels, Livingston has now firmed up partnerships with JML Trading Pty (Australia), Plons Water & Hengelsport B.V. (Netherlands), Jenzi Fishing (Germany), Blue Springs (Italy) and PeApa.ro (Romania). A sixth new partner – Nature Boat (France) – came on the recommendation of EFTTA CEO, Jean-Claude Bel.
Livingston’s Kendell Hodges told Angling International: “As a newcomer to EFTTEX we didn’t have any expectations other than hoping enough customers would give us the opportunity to present our products and explain their unique features.
“Many visitors to our booth had never heard of Livingston Lures, but despite that we were very busy throughout and established very good relationships that have helped us subsequently enter several new markets.
“We have also been very fortunate so far with the distributors we have met and become partners with. They are genuinely interested in the product and the evolution it presents to anglers and the market.
“There are many distributors who just want to take on a line, but there are also those that want to become a partner with us to build the brand.”
Livingston Lures sponsored angler, Randy Howell, won bass fishing’s richest prize last year with a prototype bait – now named the Howeller Dream Master Classic – which features the company’s groundbreaking chip technology that transmits the sound of baitfish.
“The Bassmaster Classic win turned all the attention on Livingston Lures and a lot of international focus as well. It enhanced the recognition and credibility of the company which was important for us,” added Hodges.