LIVETARGET owner plans to go big at EFTTEX in Amsterdam
Canadian lure company LIVETARGET plans to invest in a larger booth at next year’s EFTTEX as it seeks to build on its strategy for international growth.
Founder and owner Grant Koppers (pictured right) has taken his brand to Europe’s biggest trade show for seven years and feels now is the time to make a bigger statement to buyers and the media.
“We will expand our footprint in Amsterdam with a new, contemporary stand design,” said Koppers. “We want to show even more support for our distributors.
“Our big push in the future will be in international markets. It is important to have Canada and the US buttoned up, but export sales are also very important to us.”
LIVETARGET is promising something special in the way of new product for the ICAST show in the US later this month. Though reluctant to talk details at this stage, Koppers did reveal that a new lure had been seven years in the making and couldn’t conceal his excitement over its Orlando launch.
“It’s something we have wanted to do from day one and it’s very satisfying to at last be able to bring it to market.”
In what promises to be a very eventful summer, the Ontario company will also unveil a rebrand featuring a refreshed logo. “Brand equity is key to our future plans,” added Koppers.
Established in 2007, LIVETARGET quickly gained traction and won Best of Show awards at ICAST in 2010, 2011, 2012, 2013 and 2015.