LIVETARGET appoints sales team for TALO states
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Lure brand, LIVETARGET, has signed Mainstream Marketing to handle its sales in the TALO states – Texas, Arkansas, Louisiana and Oklahoma.
Headquartered in Katy, Texas, Mainstream will be responsible for reseller recruitment, merchandising and co-marketing opportunities in the territory.
“The TALO states have such a great regional alignment for LIVETARGET lures that we want to expand and enhance our reseller and distribution network there,” said Gary Morgal, Vice President Sales at LIVETARGET.
‘Resellers in the region can expect to hear from the Mainstream sales team immediately about opportunities for the Spring and Summer selling seasons.”
President of Mainstream, Mike Haring, said the collaboration is the “perfect fit” because of the diversity of LIVETARGET’S product line. “We will have a premier lure line-card that includes outstanding saltwater lures for Gulf Coast anglers, as well as access to all freshwater lures for bass and stripers.
“The lures are unique and the merchandising and marketing are bold and appealing,” he added.