Like A River takes on Douglas Outdoors in Europe
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An Italian based company has taken on the distribution of one of North America’s up and coming fly brands in Europe.
With the exception of Germany, which has its own sales channel, Like A River, the distributor of Douglas Outdoors in Italy, has taken on the extra task of promoting and distributing the brand’s fly rods and reels across Europe.
John Boyle, Vice President of Sales at Douglas Outdoors, said: “Demand in Europe for our products has grown tremendously as we continue to receive worldwide recognition and awards. We need partners who are committed as we are to our products and bringing the fly fishing community a more enjoyable experience – Like A River is that partner.
“The company was behind us before the DXF was named Best Mid-Priced Rod for the two years the series has been on the market and before the new SKY range was awarded the Best Overall Rod prize at the most recent Yellowstone Angler Shootout. Its belief in Douglas, along with its commitment to develop and service a network of dealers throughout Europe, is why we chose to partner with Like A River.”
Emilio Arbizi, Like A River CEO, added: “We are excited to partner with Douglas Outdoors. We will be exhibiting at fly fishing shows throughout much of Europe to bring Douglas rods and reels to people. They have read about them, now anglers can try them for themselves.
“Our entire team at Like A River is looking forward to our new relationship. We are committed to growing Douglas Outdoors distribution throughout Europe and are dedicating the resources needed to support the dealer network. We will handle warranties for that network here in Europe and be stocked to meet dealer demands.”