Lew’s signs television sponsorship deal
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US tackle company Lew’s has signed a promotional agreement for 2015 that will take the brand into millions of American households.
The deal is with Hank Parker’s Outdoor Magazine television show, which is about to enter its 29th consecutive season.
“The Lew’s and Hank Parker brands have closely paralleled one another over the past three decades. Both take their fishing seriously but have a lot of fun as well,” said Lew’s CEO, Lynn Reeves.
“Avid fishermen like Frank help inspire and educate all age groups. Our goal is to introduce more people to fishing.”
Parker, once introduced on CBS as fishing’s answer to basketball legend Michael Jordan, was a successful tournament angler before making outdoors TV his full-time career.
“Like our TV show, Lynn Reeves and Gary Remensnyder at Lew’s have something for all ages and skill levels,” said Parker. “We’re a great match.“
Lew’s plans for the show include in-show product use, 30-second commercials, billboard exposures and having Parker serve as a spokesperson for the company’s fast-growing American Hero programme. The Lew’s American Hero baitcast combo won the best combo category at the ICAST Product Showcase in 2014.
Hank Parker’s Outdoor Magazine airs multiple days and times during the first and second quarters on the Outdoor Channel and Pursuit Channel.