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Lew’s set to relaunch rod brand

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US manufacturer Lew’s is set to revive its rod portfolio.

Lew’s, the US company best known for its fishing reels, has announced plans to revive its rod brand. The Missouri business has hired veteran rod builder Bob Brown to head up rod development.

Lew’s Speed Sticks are credited with introducing pistol grip handles, Fuji components and unique actions in the 1970s, when they were arguably the best selling bass rods of the decade.

The rods faded from the scene after the death of inventor Lew Childre in a plane crash in 1977, but current owner and CEO Lynn Reeves, who bought the company in 2009, is now making rod development a priority once again.

“Many people think we just make reels, but we’re equally committed to making Lew’s the best name in rods too,” said Reeves. “Our current line-up is our best ever, offering several Speed Stick series with the latest in design, materials and actions.”

Bass professionals, including David Fritts, Mark Menendez, Peter Thliveros and Mark Davis, have contributed to the rod development process and have recently been joined by million-dollar earners Kevin Short and Glenn Browne.

Leading the rod research and development team is Bob Brown, who was formerly with All Star Graphite Rods and American Rodsmiths. Brown will also manage the brand’s overall rod development programme at Lew’s corporate headquarters in Springfield.

Lew’s rod series for 2014 include Team Lew’s, Fritts Cranking, 365 Carbon Nanolar and American Hero.

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