Lew’s Fishing Tackle award dedicated to military veterans
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A poignant moment for Lew’s Fishing Tackle at ICAST was the company’s win in the Best New Product Showcase with its American Hero Baitcast Combo.
The American Hero series from the celebrated US rod manufacturer reflects the company’s pledge to the nation’s military veterans and its commitment to helping those returning from duty.
Lew’s® American Hero® product line is about more than just fishing – the company says it is a thank you to the US armed forces veterans. In its promise to former service personnel, Lew’s pledges a portion of the profits from the sale of every American Hero rod, alongside other selected products, for the purpose of supporting and helping organise programmes that benefit veterans as they return to enjoying outdoor recreational opportunities like fishing.
“Lew’s American Hero initiative is our chance to give something back to our soldiers. Many of them have a lot of issues on their return from conflict situations,” said Bob Brown, Lew’s Product Development. “They have been through life-changing experiences. We hope that by being involved in this we can help them get back to a normal existence again and return to pastimes they used to enjoy like fishing.
“It is our involvement in the programme that has made this award so extra special for us. We did not win the award – they did,” added Brown.
The combo features an all-new five-ball bearing American Hero baitcast reel with a one-piece, lightweight graphite frame and sideplates. The reel’s brass main gear and crankshaft are high strength solid brass. The premium ball bearings are double-shielded stainless steel. A Rulon drag system delivers up to 10lb of drag power, with adjustments made easily by using a bowed graphite star located next to the handle.
The aluminium handle is fitted with Lew’s custom paddle handle for comfort and grip. The spool is machine-forged anodised blue aluminium which ‘looks as good as it spins’. Lew’s adds that there is no back-roll of the spool or handle thanks to a ‘rock-solid’ Zero-Reverse anti-reverse-system.
Cast control is managed by an externally adjustable Magnetic Control System (MCS) that simply requires turning the dial up or down to get the right setting. The line guide is durable Zirconia.
The combo rod features a one-piece premium IM6 graphite blank for extreme sensitivity and the guides feature gunsmoke stainless steel frames with stainless steel inserts.
The skeletal graphite reel seat with cushioned stainless steel hood affords secure foundation for the reel. The rod’s EVA split grip handle reduces weight and makes for all-day fishing comfort.
A patented ‘No Foul’ hook keeper stays out of the way during casts and retrieves, but safely secures a hook or lure when not in use.
The American Hero Baitcast Combo is available in three different models:
- AH1H66MH – a 6’ 6” medium-heavy action rod with an all-purpose 6.4:1 gear ratio reel;
- AH1SH610MH – a 6’10” medium-heavy action rod with a high speed reel gear ratio of 7.1:1;
- AH1H70MH – 7’ medium-heavy action rod with a 6.4:1 gear ratio reel.
All three retail for around $89.99.
Tel: + 1 417 881 5397