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Leeda launches UK tackle show

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Arena MK will be the venue for iceTackle Expo, a new show from the UK’s biggest distributor of fishing equipment, Leeda.

A new show for the fishing tackle retail trade is being launched in the UK in 2015.

The Leeda iceTackle Expo will take place at Arena MK, the home of the Milton Keynes Football Club, from February 24th to 26th. All the latest products from the Leeda, Wychwood and MAP brands will be on show.

The new event is an extension of iceBike, an existing show run by cycle business and sister company Madison, which took over the running of Leeda in a major restructure last year.

“Leeda is experiencing everything we have experienced at Madison, so iceTackle seemed a logical move,” Madison CEO Dominic Langan told Angling International. “The timing is perfect as anglers, like cyclists, are starting to get active again.

“All UK retailers are invited, regardless of whether they do business with Leeda or not. We will be showing both new and familiar product and there will be some great pre-season offers. But mainly we want to talk to retailers about how we see Leeda in the future and to make sure we are covering all the needs of our customers.

“Much has changed at Leeda and there are a lot of new faces, so we need time to introduce ourselves. The show is a unique opportunity for customers to see the scale of what we do each year. The aim is to stimulate our customers.”

Each brand manager or designer will be present to take retailers through the company’s products, equipping them to talk to their own customers with greater understanding and authority.

Fishing will have its own dedicated area of the show, but will benefit from iceBike’s infrastructure, including catering, accommodation, transport and entertainment.

“We are very focused on supporting the independent retailer,” added Langan. “We will work hard on this at the show through educational seminars that bring in third party service providers who we know will help retailers.

“We want to do everything we can to make retailers better and help them survive an undoubtedly changing environment.

“This event is a great opportunity to network and talk to people from a different industry who face the same challenges but may have a wholly different perspective. There is so much independent specialist retailers can learn from each other.”

The cycle element of the Madison show attracts around 1,500 independent retailers and a large press contingent.

iceTackle will be an annual event alongside iceBike. Registration and parking are free and visitors will be able to access all areas of the show. More information is available at www.icetackle.co.uk.

 

 

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