Johnson Outdoors extends sponsorshop of B.A.S.S.
Article Media Click images to enlarge +
Johnson Outdoors has expanded its sponsorship of B.A.S.S. events, including the Bassmaster Classic and Bassmaster Elite Series.
Under the multi-year agreement, three of Johnson Outdoors’ most powerful brands — Minn Kota, Humminbird and Talon — will be premier sponsors, up until 2021, of B.A.S.S., the world’s largest fishing organisation with more than 500,000 members.
Minn Kota and Humminbird will continue their prominence at Bassmaster events. while Minn Kota’s Talon shallow-water anchors brand is new to the family of premier sponsors.
“We value our close relationship with Johnson Outdoors’ companies, and we appreciate their loyalty over the years,” said Bruce Akin, B.A.S.S. CEO. “We share a dedication to inspire more people to experience the great outdoors and we look forward to working alongside Johnson Outdoors to accomplish that goal in the coming years.”
“We are excited to continue our long-standing partnership with B.A.S.S. as it reflects our mutual commitment to the sport of fishing,” said Johnson Outdoors Senior Director, Joe Brown.
“Minn Kota and Humminbird have deep roots in the fishing community. Educating and inspiring anglers from first-fish to high school competitions, and even up to the Bassmaster Elite Series, is the embodiment of our agreement, and it gives us a platform to connect with anglers at every stage of their passion.”