Johnson Outdoors acquires LakeMaster brand
New improved Humminbird fishfinders are on their way following the acquisition of a top digital mapping company by owner, Johnson Outdoors Marine Electronics Inc.
The Racine, Wisconsin, company has bought the assets of Waypoint Technologies, maker of LakeMaster, the premier brand of high definition electronic charts among Northern US anglers.
The deal includes Pro Map Technologies, the LakeMaster inland water survey data processing technology that will now provide an exclusive expanded portfolio of digital maps for Humminbird fishfinders.
“We know that whether you are fishing for fun or in professional competition, it’s all about catching fish,” said Kelly T. Grindle, Senior Group Vice President – Marine Electronics & Watercraft for Johnson Outdoors. “That’s why we’re focused on innovation that gives anglers a real and meaningful edge out on the water.
“LakeMaster is the perfect complement to our marine electronics portfolio that is known for pioneering innovations like Humminbird Side Imaging Sonar technology and the Minn Kota i-Pilot for wireless hands-free steering and boat positioning.
“Importantly, LakeMaster joins us as a leading regional brand that will now have the resources to soon expand its geographic mapping coverage and realise its nationwide growth potential.”
Founded in 1992 by Mike Wood, LakeMaster has evolved into a recognised leader in electronic lake charts that are sold through sporting goods and outdoor retailers and tackle shops.
“We are pleased to join Johnson Outdoors Marine Electronics,” said Wood. “They have a proven track record leveraging their significant product development, distribution and marketing strengths to drive strong brands into sustained market-leadership positions. Our combined technology platforms present new and unique opportunities to enhance the fishing experience and bring excitement and growth to the marketplace. We are very excited by the future.”
LakeMaster will continue to operate from its facility in Little Falls, Minnesota, and be integrated with the Marine Electronics business which includes market-leading Minn Kota, Humminbird and Cannon brands as well as Geonav – a new venture into the blue-water electronics market.
Waypoint and ProMap staff will become Johnson Outdoors Marine Electronics employees.