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Industry pioneer leaves Pure Fishing

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Patrick Sebile has left Pure Fishing. His last day with the tackle giant was the first of EFTTEX.

Patrick Sebile, widely considered to be among the most elite of the world’s lure designers, has left Pure Fishing. It is seven years since he sold his lure brand to the industry’s biggest manufacturer.

The ebullient Frenchman spent his last day at the company walking the show floor of the EFFTEX trade show in Budapest in an unofficial capacity.

His departure comes as a result of the major restructure taking place under Newell Brands, which purchased Pure Fishing from Jarden last year. Pure Fishing CEO John Doerr also leaves the company this week, having been replaced by Neil Eibeler.

“The owners have made decisions about changing the structure at Pure Fishing and I respect that,” said Sebile. “I will be taking time in the next few months to consider what I do next.”

Sebile still sees his future in the tackle industry but will not be making any immediate decisions. “I will stay in the industry that has been my life and my passion for so long,” he told Angling International. “But there is no pressure on me to rush into anything. I know how to create and run a company and that is a possibility for the future, though not a certainty.”

The Sebile brand started as a one-man vision in France in 2006 and enjoyed a meteoric rise, transferring operations to Colorado in the US.

The high-profile business was purchased by Pure Fishing in 2011, with the founder’s skills being extended across the multi-brand manufacturer.

He was heavily involved in new product development at PENN and SpiderWire and remains proud of his contribution. Penn broke Shimano’s stranglehold on the saltwater spinning reel award at ICAST by winning the category for four years on the trot.

Sebile lives on Florida’s east coast, but has also purchased a property in Lake Wales in Central Florida and plans to build a house there for his wife and sixteen month-old twins.

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