Imperial Fishing launches new website for Europe’s carp anglers
After enjoying its ‘best year ever’ in 2013, German bait company Imperial Fishing has launched a new website to further drive sales across Europe. Owner Max Nollert says he hopes to create a community of Imperial Baits customers across Europe by inviting them to share their catch images and take advantage of the tips from top fishermen featured on the site.
Although the site is mainly presented in English there are blog pages in German, Italian, Polish and Slovenian with other languages to follow. There is also a full listing of Imperial Fishing stockists in each country where the company’s baits are distributed.
Max told Angling International: “We have a Facebook page but this new website goes further. We want anglers all over Europe to spend time learning about fishing techniques in different countries and, of course, learning about our new baits, iBoats and other products. We want to create a community of anglers who come together at our website.”
The past 12 months have seen significant growth for Imperial Fishing, including a 20% increase in turnover – and there is more to come. Max added: “March will mark our 10th anniversary and we are delighted with the progress we have made increasing demand for our baits in Europe.
“Last year was our best year ever. Where we sell direct, in Germany, Austria and France, we increased in almost all product groups. Poland is getting stronger and we have a new distributor in Hungary and added Romania as well as Spain. Very soon we hope to be adding Bulgaria to our list of European markets, meaning our products will be available to carp anglers in more than 20 countries.”
Max added that satisfied anglers are helping to spread the message about Imperial Fishing, which is why the website is expected to have a significant impact on the business. “By putting together information about what is happening with our baits across Europe we are creating a long-lasting relationship with anglers,” he said.
Despite extensive testing in 2013, Imperial Fishing says it has not found improvements to the nine popular boilies in its range. “We know anglers are happy with what we offer,” added Max. “And we know they are patiently waiting for the big bang in 2015!”