IFTD to partner with ICAST
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The American Sportfishing Association (ASA) and the American Fly Fishing Trade Association (AFFTA) have announced a partnership in which they will co-locate their trade shows in one venue in 2013.
Both the International Convention of Allied Sportfishing Trades (ICAST), and the International Fly Tackle Dealer Show (IFTD), will be held from July 10 to 12 next year at the Las Vegas Convention Center in Las Vegas, Nevada.
“By joining forces with ICAST and ASA to bring IFTD to Las Vegas we are collectively creating what will truly be the largest recreational fishing show in the world,” said AFFTA President, Ben Bulis. “This is a tremendous opportunity for the fly fishing industry and AFFTA’s Board of Directors encourages all AFFTA members to take advantage of this opportunity to explore a new and innovative option to grow and improve our collective business interests.”
“ASA’s Board of Directors is pleased that AFFTA has decided to partner with ASA to create an expanded trade show venue that will have a positive impact on our entire industry,” said ASA President and CEO, Mike Nussman. “By combining both shows in one venue, we can expand the business opportunities for both trade shows in terms of increasing international attendance as well as buyers and media located in the US which will benefit both organisations. If an individual is on the fence about attending one show or the other or both; we’ve now eliminated that barrier.”
Both ASA and AFFTA will each manage its own trade show but will combine some functions, such as the show directory and having the same show hours, where it makes good business sense and benefits show attendees.
Bulis added: “We feel that this is an exciting opportunity for our industry at the same time realising that we will have issues such as future locations, dates or potential partnerships or integrations with other existing shows. All of that said, there is really no perfect answer; no solution that is going to please everyone. We do agree that we need to try something that is significantly different and we need to continue to explore new and innovative options to grow and improve our annual show event. Joining forces with ASA and ICAST while continuing to manage our own show, is a great option for fly fishing and for AFFTA.”
Jeff Marble, CEO of Frabill, Inc., and ASA’s Board of Directors Chairman said: “From a business perspective, an alliance between our organisations – both of whom are dedicated to growing and expanding the sport of fishing – is something that is totally natural and something that makes great sense for both memberships.”
“What’s exciting is that IFTD is going to remain an independent, progressive trade show that is controlled and run by the fly fishing industry,” said Jim Klug, Chairman, AFFTA Board of Directors and Director of Operations, Yellow Dog FlyFishing Adventures. “We will be able to continue to feature all of the elements that make IFTD great including retailer-specific forums and seminars, a large casting pond and a cohesive footprint that will keep fly fishing together in the same area. This is an opportunity to grow the show and provide a better overall experience and value to our members and show attendees.”