ICAST winners spearhead Johnson Outdoors sales surge
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Johnson Watercraft’s strength in developing new products – winners of three awards at ICAST in the last two years – has helped its parent company report a surge in third quarter sales.
Johnson Outdoors, which includes marine electronics brands Minn Kota and Humminbird – also winners in Orlando this year – reported net sales of $137,133 million for the three months ended June 27th 2014, compared to $129.772 million in the same period last year.
Watercraft sales rose 4% due, says Johnson, to the strength of its new products which accounted for a third of the division’s sales during the period. The Marine Electronics sector saw a 9% increase in sales, driven primarily by ‘exceptional’ new product performance and growth at Minn Kota. Third quarter sales of $80 million topped last year’s record for the unit.
Helen Johnson-Leipold, Chairman and Chief Executive Officer, said: “Marine Electronics continues to be a steady engine of growth and we are beginning to realise the benefit of our investments to strengthen the performance of the Watercraft unit.”
“Consistent strong demand for new products drove top line growth across our brand portfolio during Q3, further illustrating the value and importance of our continued investment in innovation. Looking ahead to the rest of the year, we are focused on sustaining marketplace momentum and ensuring the success of next year’s exciting new product line-up.”
The strong sales during the third quarter could not overcome sales declines in the first six months, which suffered as a result of harsh winter conditions extending into the selling season for the group’s warm-weather outdoor products.