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ICAST On The Water enhances growing reputation

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ICAST On the Water is establishing itself as a warm-up to the main event, the largest fishing tackle trade show in the world.
↑ Westin's Thomas Petersen Eldor shows off two of the baits which generated interest.
↑ Randall Tharp (left) and Louie Zhang, of ICAST on the Water debutant, Ark Rods.

ICAST On the Water is fast establishing itself as the pre-curser to the world’s largest fishing tackle trade show.

And it enhanced its reputation today with companies taking its products, which included watercraft and a drone, to the venue and presenting them in their natural working environments.

Growing Scandinavian brand Westin is making inroads into the US market and made its debut at ICAST On the Water.

The company’s Thomas Petersen Eldor said that he was happy with its appearance on the waterside, with visitors to its booth savouring its array of innovative baits, including Freddy the Frog.

Visitors to this year’s ICAST On the Water also got their first sight of a new range of bass rods from fledgling Florida company, Ark Rods.

The manufacturer, which entered the market in January 2017, introduced the Randall Tharp Signature Series, a collaboration between elite series angler Tharp and Ark Rods owner, Louie Zhang.

“The series was very well received when we first launched it at the Bassmaster Classic in March and the response here has also been great,” Zhang told Angling International. “Demand has been high and the challenge is keeping it in stock.”

The company first appeared in the market with it Invoker rods. “Our aim is to supply quality rods at prices everyone can afford,” added Zhang.


Filed In: Lures, Product News, Rods

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