ICAST: Pradco-Fishing riding on crest of multi-rig craze
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Pradco-Fishing is riding on the crest of the multi-lure phenomenon.
Its Public Relations Director, Lawrence Taylor, told Angling International. “It has been huge for us. We have now purchased more than 400 miles of wire, hired almost 100 new employees and are quickly becoming known as the leader in the category.”
And Taylor says that its YUM Bait School Technology will ‘steal the show’ at ICAST in Orlando.
“We know there will be miles of wire at ICAST in the form of multi-lure rigs, but our technology will steal the show. While other companies may display their ‘hot’, ‘new’ rig, we’re bringing the house! We have no fewer than 13 products that are either multi-lure rigs or accessories for the category.
“It’s a new fishing world and we plan on leading it. We have full-sized models, ultralights, kits and more – all of them economically priced and as tough and sturdy as you can get.”
Taylor added: “We do have several more traditional lures that we’re bringing to the show, specifically the new Heddon Chug’n Spook, a deep diving square-lip crankbait and some soft plastics that will raise eyebrows.
“ICAST is the most important show that we attend – Heddon Lures was a charter member – and we always look forward to seeing customers and friends that we otherwise wouldn’t have a chance to.
“It’s not just an opportunity to reach out to the States, but the world and its heart-warming to see folks so excited to see us. We own the oldest fishing company in the world – Heddon Lures – so we have fans around the world.”
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ICAST Booth No. 1191