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ICAST focus on retailers as booth space disappears fast

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With booth space fast disappearing, ICAST organisers are now focusing on attracting more retailers to the event.
↑ Targeting retailers is a priority, says Glenn Hughes, ASA Vice President of Industry Relations.

Available booth space for ICAST is disappearing fast with would-be exhibitors being urged to act now to secure their place at the world’s biggest fishing tackle trade show.

The owner of the show, the American Sportfishing Association (ASA), says that with new companies joining the event’s success story and others taking larger booths, space is at a premium for this year’s event.

ASA Vice President of Industry Relations, Glenn Hughes said: “We have been used to an annual space growth of around 10%, but we do not have the room this time round. That is why it is imperative that companies get their contracts in as soon as possible.”

Following last year’s successful trial, the National Marine Manufacturers Association (NMMA) will once again be hosting the Marine Accessories Pavilion in an area that will be 15% larger.

With the show looking set to be a sell-out in terms of exhibitors, Hughes said that the ASA’s focus is now concentrated on retailers and getting as many as possible through the doors of Florida’s Orange State Convention Center between July 12th and 14th.

“Convincing retailers that they need to be in Orlando to take advantage of all the things that ICAST has to offer, including new products, networking opportunities and second-to-none seminars that will help their businesses, is our priority.

“We have to persuade them that it is worth their time and money and more valuable to their business to be at ICAST rather than sitting in the office.”

www.icastfishing.com

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