ICAST 2013: LakeMaster® to unveil state-of-art mapping
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Last week news went out that Johnson Outdoors Marine Electronics, Inc. had acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software, setting the rumour mill into high gear.
At ICAST 2013 LakeMaster® will be unveiling state-of-art mapping technology that it says gives Humminbird users the ability to map their own lakes, reservoirs and rivers.
Unlike other user-generated mapping products on the market, LakeMaster’s new product will be available for a one-time purchase price, no subscription or pay-by-the-lake fees. Anglers can also rest assured that there’s no sharing of user-generated data or map content. You create it, you own it.
Another competitive advantage, adds Humminbird, is that anglers will delight in the ease of operation. Maps are created in three simple steps for immediate use – no waiting to upload data to a server somewhere in the clouds.
The official product launch is scheduled for 10.30 am on Wednesday, July 10, at ICAST booth #122.