Hungary demonstrates the changing face of EFTTEX
Analysis of the exhibitors at this year’s EFTTEX in Budapest demonstrates how the show has evolved since it last appeared in the Hungarian capital and highlights some regional trends.
The line-up on the show floor in the HungExpo venue illustrates a sizeable swing in worldwide representation from when the show was last held there in 2009.
Exhibitor figures provided by EFTTA six days before the show list a total of 223 exhibitors for 2017, compared to the 239 companies listed in the 2009 official catalogue. A numbing financial crisis and political upheaval have been endured in the intervening years.
The country providing the most exhibitors this year is China, with 26 companies – 53% more than the next best represented country, the US, which has 17. There were 21 exhibitors from China eight years ago.
Asia is in fact dominant in terms of companies that have invested in space this year, with Taiwan sending 11 businesses, Japan 14 and a further 12 coming from five more Asian countries, making a total of 63.
The turn-out from the US is six down on 2009, but the 17 companies making the long hop across the Atlantic once more indicates the desire of American businesses to tap into what they see as a lucrative European market.
Regular US exhibitors like Eagle Claw, St. Croix, Boone Bait and American Fishing Wire have long been reaping the rewards of being at the show. Now newer exhibitors like 13 Fishing, Akara Fishing and Fins Fishing Lines, are targeting market share in Europe.
An amazing 37 companies from Italy took space at the show seven years ago, but given the economic straightjacket that has gripped the country since then it is not surprising that number has declined to 16 this year.
However, the fact that Italy is still the fourth-best represented company in 2017 (equal with the UK) demonstrates the positive efforts of those businesses to look for export growth in the face of a tough domestic market.
Given the show’s location, many buyers walking the aisles of HungExpo will be looking for Eastern European booths. Home nation Hungary is, not surprisingly, well represented with 12 exhibitors, compared to 10 in 2009, and Poland goes two better with 14. Take those countries out and the remaining nine Eastern Bloc territories on the show floor muster 25 exhibitors.
Political strife has not prevented seven Ukrainian companies from joining the worldwide tackle industry in Budapest.
Japan, the land of rising technology, is one down with14 exhibitors, while the UK, where the sun has set on much of the traditional manufacturing output, will have 16 companies at the show.
Scandinavia’s presence is slightly up on seven years ago with 14 exhibitors, half of which come from Finland.
In central Europe, both Germany and France are significantly down on Budapest 2009. Germany has five less exhibitors with nine and France seven less with 10. The Netherlands however shows an increase of four with 11.
Africa’s sole representative is Malagasy Fishing Tackle, a float manufacturer from Madagascar, while Iordanis has endured the harsh economic climate in Greece to be the only company to fly its country’s flag in Budapest.
Other ‘lone rangers’ include Deeper, the Lithuanian sonar manufacturer and an award winner in Amsterdam last year, line producer FirstDart from Singapore and Thermo-Wade, the maker of wading staffs with integrated temperature systems from Ireland.
Around 50 of this year’s exhibitors are new to the event, a healthy sign for the industry and for EFTTEX.